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Tag Archives: marketing
Who’s going to be in the audience?
Law firms today are confronted by an almost endless parade of opportunities to improve their visibility — ranging from paid “speed dating” sessions at commercially produced conferences to a seat on a panel at a regional or international conference. Almost … Continue reading
Posted in marketing, strategy
Tagged audience, conferences, in-house counsel, law firms, marketing, opportunities, panels, speaking
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zombie hours
When a law firm faces severe challenges to its profitability, sooner or later someone will say, “We just need more billable hours.” This often results in the promulgation of minimum billable-hours requirements for lawyers and other fee earners, often accompanies … Continue reading
Posted in associates, law firms, leadership, partners, planning, practice groups, profitability
Tagged alternative fees, associates, billable hours, compensation, cost management, fees, fixed fees, law firms, leverage, marketing, partners, productivity, profitability, profits, realization rate
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How do you know?
Perhaps the two most important components of business strategy in professional services firms are to know what your clients want today and how those needs will change tomorrow. Unfortunately, most law firms and lawyers guess at both of these questions. … Continue reading
Three reasons why partners don’t cross-market
Everyone knows that cross-marketing “is good for you,” but many law firms do not do it effectively. Occasionally we encounter a law firm partnership culture that simply is too toxic for cross-marketing — or for any other productive collaboration. Not … Continue reading
Posted in law firms, marketing, partners
Tagged cross-marketing, culture, law firms, leadership, marketing, partners
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Picking apart a legal market?
The foreign firms continue to pick apart the Turkish legal market. As announced in The Lawyer this morning, the growing U.K.-based firm of Pinsent Masons has agreed to a joint venture in the infrastructure sector in Turkey with former Hergüner Bilgen Özeke … Continue reading
Posted in law firms, leadership, marketing, partners, strategy
Tagged change, competition, foreign firms, investment, law firms, leadership, marketing, partners, planning, strategy, Turkey
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An investment mentality: one of the toughest challenges for traditional law firms
Why are so many partners unwilling to make important investments in the long-term success of their firms, especially in strategy, quality assurance, or business skills development for associates? This question highlights one of the most important challenges for law firms … Continue reading
Posted in associates, finance, law firms, leadership, marketing, partners, planning, profitability, strategy
Tagged 2013, associates, change, culture, greed, income, investment, law firms, leadership, marketing, productivity, profitability, profits, risk, skills
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Survival skills: communicating competitive advantages
Why should someone hire your law firm instead of one of your equally competent competitors? This is the last in a series of nine posts about business skills that will be essential for the continued success of most law firms … Continue reading
Posted in clients, law firms, marketing, strategy
Tagged 2013, clients, Coco Chanel, communication, competition, competitive advantages, competitors, differentiation, ethics, Fernando Moreno, knowledge management, marketing, quality, quality assurance, strategy, survival skills
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Survival skills: preparing the next generation of leaders
Your firm might have a great team of partners and a strong record of success, but all of that could evaporate in as little as ten years. This is the seventh of a series of posts about eight business skills … Continue reading
Posted in law firms, leadership, partners, planning, Uncategorized
Tagged 2013, Chambers and Partners, clients, family firm, generations, law firms, leadership, marketing, midsize law firms, partners, partnership, partnership agreement, planning, rainmakers, risk, small law firms, succession
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Survival skills: rethinking the role of law firm partners
This is the fourth of a series of posts about eight business skills that will be essential for the continued success of most law firms in 2013 and beyond. Designing and managing alternative fee agreements to remain competitive and profitable Strengthening … Continue reading
Posted in associates, clients, law firms, marketing, partners
Tagged 2013, associates, change, clients, competition, delegation, emerging economies, fees, large law firms, law firms, marketing, partners, rainmakers, skills, small law firms, survival skills
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Survival skills: managing growth
This is the third of a series of posts about eight business skills that will be essential for the continued success of most law firms in 2013 and beyond. Designing and managing alternative fee agreements to remain competitive and profitable Strengthening … Continue reading
Posted in finance, law firms, leadership, partners, planning, strategy
Tagged 2013, change, clients, decision making, foreign firms, governance, growth, investment, law firms, leadership, marketing, partners, planning, strategy
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