Walker Clark Worldview

While attending the mid-year officers meetings of the International Bar Association last week in Copenhagen, Denmark,  I had an opportunity to conduct my informal, unscientific semi-annual survey of some of my  colleagues in the IBA Law Firm Management Committee. I relied on the time honored methodology of casual conversations among professional friends.

Although it was expressed in a variety of ways, the top concern of these law firm managers and leaders was how to protect — and maybe even improve — the profitability of a law firm’s internal operations in increasingly price-sensitive markets. This concern prevailed among law firm managers and leaders from law firms on every continent, from small firms to some of the largest in the world, and in a broad range of practice specialties.

There was also a recognition that one of the most cost-effective methods of managing the profitability of internal operations is through an increased emphasis on quality assurance. This was expressed in a number of interesting and insightful ways.  For example:

Clients are no longer willing to pay us to fix our own mistakes.

Clients won’t subsidize our learning curve.

We have to start looking inward to improve our profitability; continuing to raise fees no longer works.

We have to find a way to avoid making mistakes in the first place, rather than relying on fixing them after we make them.

We get only one chance to get it right.

Quality assurance is Walker Clark terminology for the application of Total Quality Management to the practice of law. It affects both back-room and support operations, such as clerical support and billing, and the actual delivery of legal services by lawyers and paralegals. Members of our firm, including me, have been advising and assisting law firms, corporate law departments, and government legal agencies about quality assurance concepts, tools, and methods for more than 20 years. Our experience demonstrates that quality assurance is the most cost-effective profitability tool that a law firm can use; because it works in the core operations of a legal practice, where the great majority of waste, inefficiency, and unnecessary costs are to be found.

For more information about quality assurance programs, please contact me by email or telephone at +1.239.466.8370.

Norman Clark

Save the date!

The Law Firm Management Committee of the International Bar Association, in association with the IBA Latin American Regional Forum, will present a one-day conference on contemporary issues in law firm management in Buenos Aires, Argentina, on 14 June 2010.

The conference will focus on four timely subjects, each of which has a profound influence on the business performance and profitability of law firms everywhere:

• How to write, implement and measure results of a marketing plan
• Applying a business approach to strategic and tactical development of a law firm
• Career management:  What do associates need?
• Know-how management in a small or medium law firm

My Walker Clark colleague, Fernando Moreno — one of the top experts on law firm marketing strategy and tactics worldwide — will be speaking during the session on writing, implementing, and measuring the results of marketing plans.  I will participate in the session on a business approach to strategy and tactics. Other participants will include highly successful law firm leaders and managers.

This conference is designed for managing partners, practice group leaders, and law firm managers and their advisors.  For more information go to the IBA website. It also will be one of the premier networking opportunities to meet and become better known among the leaders of leading law firms throughout the Americas.

Norman Clark

I think that it is very appropriate that South America will be the venue for three major international legal management events in the first half of 2010. During the past ten years, Latin American lawyers have emerged as global leaders of the legal profession; and some of  the best-managed, most progressive law firms in the world are based in the region.

Mark these three major events on your calendar, and click on the links for more information:

• Biannual IBA Latin American Forum Regional Conference , 17-19 March 2010, Santiago, Chile - This major international conference is produced by the Latin American Regional Forum of the International Bar Association. It  will include a showcase session on 19 March 2010 dedicated to law firm management issues, including interactive audience polling. I will be co-chairing this session with Jaime Carey, the managing partner of Carey & Companía, one of Chile’s leading law firms.
• Arbitration Practice Management, 12 June 2010, Asunción, Paraguay – This half-day program is produced by CEDEP, on of South America’s leading continuing legal education institutes in association with the Law Firm Management Committee of the International Bar Association. It is a special session of CEDEP’s annual Latin American Arbitration Conference, which attracts leading international lawyers worldwide. I will moderate this session, which will be a roundtable discussion focusing on the special issues in the management of an international arbitration and dispute resolution practice.
• Managing a Modern Law Firm, 14 June 2010, Buenos Aires, Argentina – This one-day conference is produced by the IBA Law Firm Management Committee and the IBA Latin American Regional Forum. It will cover four contemporary challenges for modern law firms: writing and executing a marketing plan; a business approach to law firm strategy; career management of associates; and know-how and knowledge management in a small or midsize law firm. My Walker Clark colleague Fernando Moreno will be one of the panelists during the session on marketing plans; and I will chair the session on law firm strategy.

Although these programs are being held in South America, I recommend them to any lawyer anywhere who is responsible for the management of a law firm or practice group, but especially for those from small and midsize law firms. Each one is also an outstanding networking opportunity, especially for lawyers from North America and Europe who are interested in meeting top lawyers from some of the best law firms in Latin America (and the world).

Norman Clark

Thomas Friedman published an important column in today’s New York Times:  “The Fat Lady Has Sung.” I highly recommend it to readers of this blog outside the United States who seek insight and understanding about the leadership dynamics and current dysfunctionality in the American political system.

It is also required reading for the managing partner of any law firm anywhere.

Friedman is critical of both President Obama and the Republican Party.  Put your own personal political views aside as you read the column.  It discusses some basic truths that apply to law firms going through times of challenge and change, whether in the United States or anywhere else in the world.

Courage in a crisis

While consensus, trust, and common goals are essential elements of long-term success, times of challenge frequently require clear, directive leadership. I have seen a number of law firms fail to achieve goals and capitalize on opportunities. Why did they fail to implement what appears to have been obvious? In most instances, there were two reasons. They both relate to failures of courage.

I will state each one in plain but honest terms.

• Personal cowardice. No one is willing to step forward and assume the risks of taking charge. Crisis is not a time for “summits” and consensus building. Those can come later.  Clarity, direction, commitment, and resolve are what are needed now.

This does not imply dictatorship. The two greatest American presidents in my opinion, Franklin Roosevelt and Abraham Lincoln, did not seek or assume dictatorial powers, despite the criticisms of their opponents. (Some of Lincoln’s and FDR’s political opponents made today’s “Tea Party” movement in the United States look like…well… a tea party.) Instead, their great contributions were to set a direction for a country that, at the time, was adrift politically and whose long-term survival was legitimately in doubt. They consulted their opponents, were not constrained by ideology, and were not afraid of a pragmatic trial-and-error approach with respect to the details.

• Group cowardice. In some law firms, the partners are unwilling to go through the sometimes painful process of resolving internal disputes. Conflict is an essential part of the development of any business group. Without it, there is no hope of developing the genuine trust and common purpose that are essential to becoming a high-performance business team.

Responsible dialogue

Friedman’s article suggests is that “no” is not a responsible position for someone responsible for governing a country.  The same applies to law firms. Irresponsible minorities frequently betray themselves in one or both of two ways:

• The party of “no.” I have seen a few law firms wrecked or almost destroyed by the stubborn refusal of a willful minority of partners to accept any change whatsoever to a failing status quo. “No” is not a negotiating position. Instead, it is the first word in saying “farewell.”

• Taking hostages. Super-majority voting requirements in partnership agreements are usually a wise precaution when making fundamental decisions about the partnership or the business. The minority must use super-majority requirements responsibly, and not to hold the law firm hostage to the minority agenda or to no action at all.

The best way to test the legitimacy of opposition to change, especially in difficult times, is to ask questions.

• Probe the rationale behind the opposition.
• Feed back what you understand the opponents’ position to be.
• Ask them how they would apply their rationale to relevant hypothetical situations.

These techniques will usually expose intellectual dishonesty, if there is any, and allow everyone to focus on any honest issues that need to be discussed.  If all else fails, this truth-seeking strategy will also bolster the courage of the majority to deal with irresponsible factions in the partnership and, if necessary, to remove them before they can sabotage the future of the firm.

Norman Clark

The evolving and, I fear, worsening global economic crisis is more than the trends and market shaking impacts that we read about in the New York Times or the Financial Times. It is having significant practical impacts on the day-to-day lives of managing partners and administrators of law firms.  

At a more immediate level, some managing partners are saying, “I don’t care what’s happening at Davos.  What I want to know is how I am going to meet payroll at the end of the month.”

To start the conversation, Christopher Honeyman Brown, a long-time professional friend of Walker Clark, LLC, from England, offers these observations.

Today’s managing partners will have little or no experience of managing in a recession and the different attitude they have to have. Management focus for the next two years at least will need to be much more tactical and less strategic, and focused on effective operational performance and marrying up cost with benefit and revenue.

Pet projects, wishes and wants will have to take a back seat as property (commercial and residential), corporate finance, M & A all slow down or come to a halt and the capital goods and asset markets decline.

There is no longer room for leniency towards those who have steadfastly refused to adopt new practices and change their ways – they will rapidly become a visible under-performing resource, expensive and a potential threat to economic viability. Those people will sooner or later have an unpleasant surprise one Monday morning.

Choices of action will become limited and decisions will have to be made swiftly and not through consensual chit-chat. For competent managers it’s an exciting time when they can have a real impact. For incompetent managers it becomes a complete and highly stressful nightmare.

What are your observations and comments?

Norman Clark