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Category Archives: marketing
Who’s going to be in the audience?
Law firms today are confronted by an almost endless parade of opportunities to improve their visibility — ranging from paid “speed dating” sessions at commercially produced conferences to a seat on a panel at a regional or international conference. Almost … Continue reading
Posted in marketing, strategy
Tagged audience, conferences, in-house counsel, law firms, marketing, opportunities, panels, speaking
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How do you know?
Perhaps the two most important components of business strategy in professional services firms are to know what your clients want today and how those needs will change tomorrow. Unfortunately, most law firms and lawyers guess at both of these questions. … Continue reading
Three reasons why partners don’t cross-market
Everyone knows that cross-marketing “is good for you,” but many law firms do not do it effectively. Occasionally we encounter a law firm partnership culture that simply is too toxic for cross-marketing — or for any other productive collaboration. Not … Continue reading
Posted in law firms, marketing, partners
Tagged cross-marketing, culture, law firms, leadership, marketing, partners
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Picking apart a legal market?
The foreign firms continue to pick apart the Turkish legal market. As announced in The Lawyer this morning, the growing U.K.-based firm of Pinsent Masons has agreed to a joint venture in the infrastructure sector in Turkey with former Hergüner Bilgen Özeke … Continue reading
Posted in law firms, leadership, marketing, partners, strategy
Tagged change, competition, foreign firms, investment, law firms, leadership, marketing, partners, planning, strategy, Turkey
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An investment mentality: one of the toughest challenges for traditional law firms
Why are so many partners unwilling to make important investments in the long-term success of their firms, especially in strategy, quality assurance, or business skills development for associates? This question highlights one of the most important challenges for law firms … Continue reading
Posted in associates, finance, law firms, leadership, marketing, partners, planning, profitability, strategy
Tagged 2013, associates, change, culture, greed, income, investment, law firms, leadership, marketing, productivity, profitability, profits, risk, skills
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Survival skills: communicating competitive advantages
Why should someone hire your law firm instead of one of your equally competent competitors? This is the last in a series of nine posts about business skills that will be essential for the continued success of most law firms … Continue reading
Posted in clients, law firms, marketing, strategy
Tagged 2013, clients, Coco Chanel, communication, competition, competitive advantages, competitors, differentiation, ethics, Fernando Moreno, knowledge management, marketing, quality, quality assurance, strategy, survival skills
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Survival skills: rethinking the role of law firm partners
This is the fourth of a series of posts about eight business skills that will be essential for the continued success of most law firms in 2013 and beyond. Designing and managing alternative fee agreements to remain competitive and profitable Strengthening … Continue reading
Posted in associates, clients, law firms, marketing, partners
Tagged 2013, associates, change, clients, competition, delegation, emerging economies, fees, large law firms, law firms, marketing, partners, rainmakers, skills, small law firms, survival skills
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Survival skills: managing alternative fee agreements
This is the second of a series of posts about eight business skills that will be essential for the continued success of most law firms in 2013 and beyond: Designing and managing alternative fee agreements to remain competitive and profitable Strengthening … Continue reading
Posted in clients, finance, law firms, marketing, profitability, strategy
Tagged 2013, alternative fees, change, clients, competition, fees, hourly rates, law firms, marketing, productivity, profitability, profits, quality, risk, success fees
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8 survival skills for 2013… and beyond
This is the first of a series of nine posts that highlight management skills that law firms will need to ensure sustained financial performance through the rest of this decade. We call them survival skills for 2013 because firms that do not … Continue reading
Posted in associates, finance, law firms, leadership, marketing, partners, planning, profitability, strategy
Tagged 2013, associates, business plans, change, change management, clients, competition, decision making, fees, finance, foreign firms, investment, large law firms, law firms, mid-size law firms, partners, planning, productivity, profitability, profits, quality, risk, small law firms, strategy, succession
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Advanced strategy for Brazilian law firms
This post discusses the need for national Brazilian law firms to advance their strategic thinking and methodology to meet the new competitive realities of the markets — both national and international — in which they compete. Although expressed in the … Continue reading
Posted in law firms, marketing, partners, planning, strategy
Tagged Brazil, change, China, clients, competition, decision making, European Union, foreign firms, investment, law firms, leadership, marketing, partners, planning, profitability, Russia, South Korea, strategy, Turkey
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