There was an interesting interview in the business section of the 17 January 2010 edition of the New York Times. In “Structure? The Flatter the Better,” Cristóbal Conde, the President and CEO of SunGard, a software and IT services firm, discussed the role and effect of organizational structures on colloboration and productivity.
As the title suggests, Conde favors a relatively “flat” structure, which is facilitated by, and to some extent driven by, the emergence of “flattening” technologies in business:
…[W]ith the explosion of information, and flattening technologies starting with e-mail, I think that a C.E.O. needs to focus more on the platform that enables collaboration, because employees already have all the data. They have access to everything.
You have to work on the structure of collaboration. How do people get recognized? How do you establish a meritocracy in a highly dispersed environment?
The answer is to allow employees to develop a name for themselves that is irrespective of their organizational ranking or where they sit in the org chart. And it actually is not a question about monetary incentives. They do it because recognition from their peers is, I think, an extremely strong motivating factor, and something that is broadly unused in modern management.
This sounds like a law firm, doesn’t it? One of the hardest challenges for growing law firms is to preserve the lateral communication and collaboration that account for much of the continued viability of the traditional law firm structure, which otherwise would be an obsolete business model, while at the same time accommodating the practical need for a more “corporate” pyramid structure.
Conde also offers an interesting idea for performance feedback: Do it in threes.
A boss once told me: “Cris, you’re a smart guy, but that doesn’t mean that people can absorb a list of 18 things to do. Focus on a handful of things.” Very constructive criticism, and the way I’ve translated that is, when I do reviews, everything is threes.
So, “Look, Charlie, these are the three things that are going well. These are the three things that are not going well.” Now, that’s very important because then people know that everybody’s going to get three positives and three things they should do differently. Then they don’t take it personally. I’ve found that to be an incredibly valuable tool.
As one law firm partner described her firm, “We’re over 100 lawyers, but we still feel like the 12-lawyer firm I joined 30 years ago.”
Growing firms that keep that “small firm” culture of professional intimacy and collaboration usually work hard to keep internal communications free flowing and multi-directional, rather than channeled and “top down.” This requires a combination of communications tools, workplace habits, and a professional culture that promotes and rewards teamwork.
Norman Clark